OverviewBaltzan’s M: Information Systemsis an MIS fundamentals text designed in a visual, magazine-style format. This edition is filled with fascinating (sometimes hard-to-believe), real-life examples that will keep students engaged throughout course.
Baltzan’s approach first discusses various business initiatives, and then looks at how technology supports those initiatives. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a student’s level, and applies them using a hands-on approach to reinforce the concepts learned.
A derivative of the Baltzan, Business Driven Technology text, M: Information Systems provides a foundation to help students achieve excellence in business, whatever their major.