Managing Corporate Social Responsibility: A Communication Approach

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Managing Corporate Social Responsibility: A Communication Approach

Course Codes : 9021, 9492
ISBN : 9781444336450
Publisher : Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Author(s) :
Publication Date :
Overview Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business



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