Managing to Communicate: Using Telecommunications for Increased Business Efficiency
John Wiley & Sons Ltd
Martin P. Clark
In recent years, telecommunications technologies and methods have advanced and diversified enormously, bringing promising new opportunities for improved communicators. Meanwhile, businessmen, in general, have been slow to take advantage of the full benefits, and many companies remain ineffective and inefficient communicators. This book sets out to redress the situation by laying down a framework for the management of telecommunications technology for maximum business benefit. The approach is one of simplicity and pragmatism, concentrating on telecom management objectives, style and techniques - but always based on a thorough understanding of technology and how it can be made to serve business. Emerging issues in international networking are explored and the text concludes with a look towards the new business opportunities which will be presented by future developments in telecommunications technology.
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