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9781743766699

Course Codes : MKTG1203, MKTG5005, BUSN1220

Marketing 2e

ISBN 9781743766699
Edition 2
Publication Date
Publisher McGraw-Hill Australia
Author(s)
Overview
Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.
Textbook
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