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Marketing 2nd Edition

Course Codes : MKTG5005, BUSN1220

Marketing 2nd Edition

ISBN 9781743766699
Edition 2nd
Publication Date
Publisher McGraw-Hill Australia
Author(s)
Overview

This textbook is a new edition and is not yet published. The publication date is 2nd Oct 2017. Orders made prior to this date will be put onto back-order when stock has become available.Stock is expected to arrive within 1-2 weeks from the publication date.

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 2e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing.

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