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Marketing: A Practical Approach

Course Codes : FOM101, H5EA-K11, EDC155

Marketing: A Practical Approach

ISBN 9780070287006
Edition 7th
Publisher McGraw-Hill Australia
Author(s)
Publication Date
Overview
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, providing VET teachers and students with a comprehensive, no-nonsense approach to the principles of modern marketing. Peter Rix's unique combination of expertise and experience in the worlds of both VET and marketing result in a truly outstanding text. The seventh edition builds on the strengths of its previous editions and examines the key trends that are changing the way marketers practise their craft.
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