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Marketing and Marketing: A Snapshot
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Description
Description| Publisher | Pearson Education Australia |
| Author(s) | Philip Kotler / Suzan Burton / Ken Deans / Linden Brown / Gary Armstrong |
| Edition | 9 |
| Published | 19th September 2013 |
| Related course codes |
This pack contains 1 copy of Marketing 9th edition and 1 copy of Marketing: A Snapshot.
Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways.
Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
The text is accompanied by a flexible and completely revised suite of learning and teaching resources designed to inspire creativity and critical thinking and to excite you about the possibilities of a career in marketing.
Marketing: A Snapshot is a step-by-step guide to creating a marketing plan. This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.
Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.
A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.
Supplementary teaching resources, such as two additional case studies and short and long essay questions, are included with an aim of fostering students’ critical thinking and problem solving skills.
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