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Marketing Channels: International Edition

Marketing Channels: International Edition

ISBN 9780130338426
Edition 6 ed
Publisher Prentice Hall PTR
Author(s)
Overview
Intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. The ideas in the book apply to any channel for any product or service.

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