• Free delivery over $50 nationwide
  • 14 days money back guarantee
  • Lowest price guarantee in Australia

Marketing Management

ISBN 9780273753360
Edition Global ed of 14th revised ed
Publisher Pearson Education Limited
Author(s)
Publication Date
Overview
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
Out of Stock

Savings : $7.75 (5% off)

Sign up to get notified when this product is back in stock

or buy now & pay later with
Out of Stock

Due Date 12/12/2017

Savings : $124.95 (81% off)

or buy now & pay later with

Related Searches