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Publisher | John Wiley & Sons (UK) |
Author(s) | Malcolm McDonald / Hugh Wilson |
Subtitle | How to prepare them, how to profit from them |
Published | 7th October 2016 |
Related course codes |
How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller
The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text.
New chapters and content include: