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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

ISBN 9781442525207
Edition 2 ed
Publication Date
Purchase Type Buy New
Publisher Pearson Education Australia (TAFE)
Author(s)
Overview
Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.
Overview
Brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues they have faced in recent times. Andrew Hughes, Australian National University; Bill Chitty, Murdoch Business School; Geoff Fripp, University of Sydney.
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