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Marketing Your Product 5ed
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Description| Publisher | SELF-COUNSEL PRESS |
| Author(s) | Douglas Donald and Gray Cyr |
| Published | 15th September 2009 |
| Related course codes |
The marketing needs of a small business are unique and vary considerably from those of corporations. Unlike large corporations, small businesses lack the extensive resources of money, time, and personnel.This book is designed as a practical, step-by-step guide for the small-business person. It will assist in maximising available resources by providing practical marketing strategies that work for small businesses.Marketing is more than just advertising. This book will help small-business owners decide if they are developing the right product for the right target market and using the best media and distribution methods.Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customers' buying impulses, how to inform customers about products, and what it takes to get products to consumers.
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