Marketing Your Product

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Marketing Your Product 9781551808598

ISBN : 9781551808598
Publisher : Self-Counsel Press
Author(s) :
Publication Date :
Edition : 5 Rev ed
Overview This is a practical guide to marketing strategies written especially for small businesses. Designed specifically with small businesses and start-ups in mind, "Marketing Your Product" is a step-by-step guide that provides practical marketing strategies that really work. Filled with expert advice and information it explains how businesses can carve a niche for themselves in today's competitive consumer environment, how to understand your customers needs, how to tailor your products to fill those needs, how to make customers aware of your product, and how to sell it to them effectively. This volume also comes with a free Windows and Mac compatible CD-ROM featuring easy-to-use worksheets that will help readers to develop their own personalized marketing plans.



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