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Mppk Service Magenement W/ Premium Content Card Access Card

Course Codes : INFS3632, LGM350
ISBN : 9780077841201
Publisher : McGraw-Hill Professional
Author(s) :
Publication Date :
Edition : 8
Overview The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: "Part One: Understanding Services," which provides a historical context as well as distinguishes the distinctive characteristics of service operations; "Part Two: Designing the Service Enterprise," which covers designing the service enterprise to support the competitive strategy; "Part Three: Managing Service Operations" that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; "Part Four: Quantitative Models for Service Management" that addresses forecasting and managing service inventory.


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