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My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

ISBN 9780844231013
Publication Date
Publisher McGraw-Hill Education
Author(s)
Overview
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Overview
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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