Provides a straightforward overview of economics in the business context for non-economists
Addresses requirements of National Accounting module, Economics for Business NAP 722
Appropriate accounting for real estate, banking and finance, travel and tourism courses containing an economics component
Practical Economics: An Introduction, 2e provides a sound background in economics for the general reader. The book covers both microeconomics (studying the behaviour of individual consumers, firms and industries) and macroeconomics (studying outcomes for the whole economy).
The carefully thought out explanations, everyday examples, judiciously chosen graphs, tables and diagrams and simple English have been designed to make economics as easy to understand as possible.
The revision questions help review progress and are suitable for the tutorial mode of instruction. The extended answer questions at the end of each chapter can be used to reinforce learning outcomes.
The authors have many years of experience in teaching, textbook writing and industry. They have combined this experience to write a book that uses everyday language and practical examples to explain economic theory. The result is a second edition that is the clearest, most practical, focused and up-to-date resource available and well focused on the needs of learners.