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Predictive Analytics for Business Strategy

Predictive Analytics for Business Strategy

ISBN 9781260084641
Edition 1
Publication Date
Publisher Mcgraw Hill
Author(s)
Overview
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

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