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Principles of Marketing

Principles of Marketing

ISBN 9780273786993
Edition Global ed of 15th revised ed
Publisher Pearson Education Limited
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Overview
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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