Principles of Marketing

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Principles of Marketing

ISBN : 9780273786993
Publisher : Pearson Education Limited
Author(s) :
Publication Date :
Edition : Global ed of 15th revised ed
Overview For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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