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Public Relations: Strategies and Tactics, Global Edition

Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber · ISBN 9781292056586
Public Relations: Strategies and Tactics, Global Edition | Zookal Textbooks | Zookal Textbooks
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Description

Publisher Pearson Education Heg USA
Author(s) Dennis L. Wilcox / Glen T. Cameron / Bryan H. Reber
Edition 11
Published 30th June 2014
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Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice



 


 


Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.




 


 

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