Public Relations: The Profession And The Practice

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Public Relations: The Profession And The Practice

Course Codes : MDIA1003
ISBN : 9780073512051
Publisher : McGraw Hill Higher Education
Author(s) :
Publication Date :
Edition : 4
Overview Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.



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