Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
Publication Date :
15 Jun 2011
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.