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Public Relations: The Profession And The Practice

Course Codes : MDIA1003

Public Relations: The Profession And The Practice

ISBN 9780073512051
Edition 4
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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