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Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format

ISBN 9780073511924
Edition 6
Publisher McGraw Hill Higher Education
Author(s)
Publication Date
Overview
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

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