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Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format

ISBN 9780073526232
Edition 8
Publication Date
Purchase Type Buy New
Publisher McGraw-Hill Professional
Author(s)
Overview

Preface xiii CHAPTER 1 Writing for Public Relations 1 WHAT IS PUBLIC RELATIONS? 2 WHAT IS PUBLIC RELATIONS WRITING? 4 Uncontrolled Information 4 Controlled Information 5 TOOLS OF THE PUBLIC RELATIONS WRITER 5 THE PROCESS OF PUBLIC RELATIONS WRITING 6 KEY TERMS 7

Overview

Preface xiii CHAPTER 1 Writing for Public Relations 1 WHAT IS PUBLIC RELATIONS? 2 WHAT IS PUBLIC RELATIONS WRITING? 4 Uncontrolled Information 4 Controlled Information 5 TOOLS OF THE PUBLIC RELATIONS WRITER 5 THE PROCESS OF PUBLIC RELATIONS WRITING 6 KEY TERMS 7

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