Selling Destinations : Geography for the Travel Professional
OverviewThis very readable worktext approaches geography from a travel industry perspective. It provides a complete look at the world's leading centers of tourism and shows how a realistic knowledge of geography can translate into sales. Thorough and well organized, the text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing complete information about travelling, destinations, lodgings, and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travelers and situations.
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