Small Business Management and Entrepreneurship

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Small Business Management and Entrepreneurship

ISBN : 9781408017999
Publisher : Cengage Learning EMEA
Author(s) :
Publication Date :
Edition : 6th edition
Overview Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources to provide the complete introduction for modern courses.

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