OverviewMGMT4 is a highly visual and engaging resource that takes an innovative approach to learning. It gives you concise, complete coverage of the subject and will help you learn the principles of management. MGMT4 is supported by online learning tools which provide you with the resources you need to succeed in your introductory management course. New, print versions of this book come with bonus online study tools on the MindTap platform. If you would prefer a digital-only option, purchase MindTap for MKTG4. When you purchase MindTap you receive all the online study tools along with the eBook version of your textbook. Plus, take course materials with you ' anytime, anywhere on the Cengage Mobile app! Your instructor will provide you with a course key to unlock MindTap.