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Strategic Management

Strategic Management

ISBN 9780077862510
Edition 14
Publication Date
Purchase Type Buy New
Publisher McGraw-Hill Education
Author(s)
Overview

PART ONE: Overview of Strategic Management

Chapter 1: Strategic Management

PART TWO: Strategy Formulation

Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation

Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship

PART FOUR: Cases

SHORT CASES

1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage

TRADITIONAL CASES:

9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge
Overview

PART ONE: Overview of Strategic Management

Chapter 1: Strategic Management

PART TWO: Strategy Formulation

Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation

Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship

PART FOUR: Cases

SHORT CASES

1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage

TRADITIONAL CASES:

9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge
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