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Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

Fred R. David, Forest R. David · ISBN 9781292164977
Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Fred R. David / Forest R. David
Edition 16
Published 1st September 2016
Related course codes

For courses in strategy.


 


A Practical, Skills-oriented Approach to Strategic Management


In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.


 

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