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Strategic Marketing for Non Profit Organisations (Pearson New International Edition)

Strategic Marketing for Non Profit Organisations (Pearson New International Edition)

ISBN 9781292042749
Edition 7
Publication Date
Publisher Pearson Education Limited
Author(s)
Overview
For graduate courses in nonprofit marketing and management, this text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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