Course Codes : THS3DMM
Competitive Destination: A Sustainable Tourism Perspective
Edition New ed
Publication Date 1 Jan 2005
OverviewCombining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It also gives guidance on how to create successful destinations, by presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success.