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The Competitive Destination: A Sustainable Tourism Perspective

Course Codes : THS3DMM

The Competitive Destination: A Sustainable Tourism Perspective

ISBN 9781845930103
Edition New ed
Publisher Cabi Publishing
Author(s)
Publication Date
Overview
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
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