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The Sponsorship Seeker's Toolkit, Fourth Edition
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Description
Description| Publisher | McGraw-Hill Education |
| Author(s) | Kim Skildum-Reid / Anne-Marie Grey |
| Edition | 4 |
| Published | 1st May 2014 |
| Related course codes |
Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategies
- New material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studies
- Full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional
- Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation
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