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THINK Public Relations

Course Codes : MKTG3119

THINK Public Relations

ISBN 9780205857258
Edition 2
Publication Date
Publisher Pearson
Author(s)
Overview

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasise competition and conflict management.

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